Search Engines Basics

Search engines have a duty to evaluate the pages on your site and present you with only the best results. So, before you even take the first step in the search engine optimization, a lot of time has been spent on optimization and building an impressive website that demonstrates quality and trustworthiness. The first step in improving your website’s rank is by moving the “backlinks” from your main website to your content.
Basic Search Engine Ranking Matrix
If you have been following SEO articles you might have seen in the SEO media: “SEO has been on decline over the last few years. Google is killing it.” Not true, it is a myth. I still work with some very promising SEOs and their websites are experiencing a high degree of success, using the right information and resources online, you can click here to read and find more about this. However, I wouldn’t hold my breath that these sites will be one of the first sites that hit the 5 rank in Google. Don’t get me wrong, it is difficult to rank in the first page of search engine, but the longer you persist the more you will get there.
The Backlinks Backlinks are a signal of trust to search engines and they can play a huge part in your ranking position. Search engines have a duty to evaluate the pages on your site and present you with only the best results. So, before you even take the first step in the search engine optimization, a lot of time has been spent on optimization and building an impressive website that demonstrates quality and trustworthiness. The first step in improving your website’s rank is by moving the “backlinks” from your main website to your content.
Quality In the end, the front page of search results can be considered a measure of quality of your content and the effort you have put into building it. So it makes sense to be even more concerned with your “link” profile and quality of the “backlinks” pointing to your content.
Quality of your links are basically the quality of the information contained in the websites you have linked to. What does it mean when we say “link” in this context? It simply means that when a search engine has to search for a link to a web page, it will follow a specific link structure that allows the number of inbound links on the page to be searched for. There is a lot of details to keep track of, but basically this is what it means:

  1. The anchor-text. The anchor-text is the text that will be displayed on the web page in search results.
  2. The anchor-text-in-link. This is the text that will be displayed in the second position in the search results, next to the search box.
  3. The “hreflang” (Title-Reverse-Linking). The hreflang determines the language the links will be linked to.
  4. The content. It’s up to you to choose a style of link text that is suitable for the search engine.
  5. The hreflang. What it really is all about. If you have a link text that has a specific language with a specific word format, then a translator is needed to put the link text in the correct language. For instance, if you write “google” in the link text in French, then the search engine will display the article in